Author Question: Discuss the difference between a demographic study and a feasibility study. Tell what information ... (Read 152 times)

appyboo

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Discuss the difference between a demographic study and a feasibility study. Tell what information from each would be useful in developing a menu.
 
  What will be an ideal response?

Question 2

The major drawbacks to using an item contribution margin pricing method are:
 
  a. The method ignores non-food costs.
  b. The method does not account for how much net profit should be made.
  c. The method is highly complex to calculate.
  d. A and B are both major drawbacks.
  e. All of the above are major drawbacks.



lin77x

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Answer to Question 1

Answer should include the following: The feasibility study is more complete because it includes demographics as part of its research. The important information from each is that which pertains to the customer. This combined with the popularity indexes would determine what type of listing would apply to the menu.

Answer to Question 2

D



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