This topic contains a solution. Click here to go to the answer

Author Question: This occurs when people exposed to a traditional advertising and public relation campaign share the ... (Read 44 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
This occurs when people exposed to a traditional advertising and public relation campaign share the campaigns with others.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) intentional word-of-mouth communication
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) person-to-the-masses word-of-mouth advertising
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

Answer: E

Answer to Question 2

Answer: B




qytan

  • Sr. Member
  • ****
  • Posts: 336

 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

For a complete list of videos, visit our video library