This topic contains a solution. Click here to go to the answer

Author Question: This occurs when people exposed to a traditional advertising and public relation campaign share the ... (Read 19 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
This occurs when people exposed to a traditional advertising and public relation campaign share the campaigns with others.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) intentional word-of-mouth communication
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) person-to-the-masses word-of-mouth advertising
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

qytan

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

Answer: E

Answer to Question 2

Answer: B




qytan

  • Sr. Member
  • ****
  • Posts: 336

 

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

For a complete list of videos, visit our video library