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Author Question: This occurs when people exposed to a traditional advertising and public relation campaign share the ... (Read 65 times)

jerry coleman

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This occurs when people exposed to a traditional advertising and public relation campaign share the campaigns with others.
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) intentional word-of-mouth communication
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication

Question 2

When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
 
  A) person-to-person word-of-mouth public relations
  B) person-to-person word-of-mouth advertising
  C) person-to-the-masses word-of-mouth advertising
  D) experiential word-of-mouth communication
  E) consequential word-of-mouth communication



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qytan

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Answer to Question 1

Answer: E

Answer to Question 2

Answer: B




qytan

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