This topic contains a solution. Click here to go to the answer

Author Question: What are the three situations in which social marketing is particularly ... (Read 44 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
What are the three situations in which social marketing is particularly appropriate?

Question 2

List and describe the 5 P's of social marketing.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pikon

  • Sr. Member
  • ****
  • Posts: 361
Answer to Question 1

The three situations conducive to social marketing occur when:
1 . New research data and information on practices need to be disseminated to improve people's lives. Examples include campaigns for cancer prevention, breastfeeding promotion, and childhood immunization.
2 . Counter marketing is needed to offset the negative effects of a practice or the promotional efforts of companies for products that are potentially harmfulfor example, cigarettes, alcoholic beverages, or (in developing countries) infant formula.
3 . Activation is needed to move people from intention to actionfor example, motivating people to lose weight, be physically active, increase fruit and vegetable or calcium intakes, or floss their teeth. Without movement, there is no marketing.

Answer to Question 2

The 5 P's of social marketing are:
1 . Product: the behavior or health idea that the campaign planners would like the targeted individuals to adopt.
2 . Price: the costs associated with buying the product (e.g., money, time inconvenience).
3 . Place: the distribution channels used to make the product available to target audiences.
4 . Promotion: the efforts taken to ensure that the target audience is aware of the campaign.
5 . Positioning: the efforts to place the product so as to maximize benefits and minimize costs.



Collmarie

  • Hero Member
  • *****
  • Posts: 569

pikon

  • Sr. Member
  • ****
  • Posts: 361

 

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

For a complete list of videos, visit our video library