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Author Question: Cross-merchandising of brand or brand extension is popular today in the marketing of apparel as seen ... (Read 95 times)

viki

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on: Sep 11, 2018
Cross-merchandising of brand or brand extension is popular today in the marketing of apparel as seen with Nautica and Ralph Lauren.
 
  a. True
  b. False

Question 2

Luxury brands such as Louis Vuitton, Dior, Bottega Veneta, and Prada disregard marketing through the Internet to avoid the devaluation of their luxury image.
 
  a. True
  b. False


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phuda

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Reply #1 on: Sep 11, 2018
Answer to Question 1

b
Cross-merchandising involves incorporating home fashions to many apparel lines.

Answer to Question 2

b
These companies have found growth in global market sales at a relatively low expense with
high sales percentages.


viki

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Reply 2 on: Sep 11, 2018
Gracias!

mjenn52

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Reply 3 on: Yesterday
Wow, this really help

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