Cross-merchandising of brand or brand extension is popular today ...

[viki]

Cross-merchandising of brand or brand extension is popular today in the marketing of apparel as seen with Nautica and Ralph Lauren.
 
  a. True
  b. False

Question 2

Luxury brands such as Louis Vuitton, Dior, Bottega Veneta, and Prada disregard marketing through the Internet to avoid the devaluation of their luxury image.
 
  a. True
  b. False

[phuda]

Answer to Question 1

b
Cross-merchandising involves incorporating home fashions to many apparel lines.

Answer to Question 2

b
These companies have found growth in global market sales at a relatively low expense with
high sales percentages.

[viki]

Thanks for the timely response, appreciate it

[nathang24]

Gracias!