Question 1
The Gallup polling organization describes customer ________ as a critical variable in building loyalty.
◦ engagement
◦ involvement
◦ tech-savvy
◦ generosity
Question 2
E-commerce has affected customer service by:
◦ eliminating the need to write a letter to complain.
◦ reducing the impact of complaint web sites since there are now so many of them.
◦ making spreading the word about service experiences easier than ever.
◦ reducing the need for good face-to-face transactions.