Author Question: The elaboration likelihood model of persuasion (Petty & Cacioppo, 1986) proposes that message ... (Read 89 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
The elaboration likelihood model of persuasion (Petty & Cacioppo, 1986) proposes that message recipients will centrally process a communication when they
 
  A) are motivated to attend to it and have the ability to do so.
  B) have heard the message repeatedly and have thoroughly learned it.
  C) are convinced that an expert supports the message.
  D) associate the message with obtaining a reward or avoiding a punishment.

Question 2

Suppose that you are presented with an essay favoring comprehensive exams at your school. Which of the following would most likely affect your attitudes if you are told that the policy will not go into effect for 10 years?
 
  A) the quality of the arguments
  B) the number of strong arguments
  C) the number of weak arguments
  D) the total number of arguments



l.stuut

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

Answer: A

Answer to Question 2

Answer: D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

For a complete list of videos, visit our video library