The elaboration likelihood model of persuasion (Petty & Cacioppo, 1986) proposes that message recipients will centrally process a communication when they
A) are motivated to attend to it and have the ability to do so.
B) have heard the message repeatedly and have thoroughly learned it.
C) are convinced that an expert supports the message.
D) associate the message with obtaining a reward or avoiding a punishment.
Question 2
Suppose that you are presented with an essay favoring comprehensive exams at your school. Which of the following would most likely affect your attitudes if you are told that the policy will not go into effect for 10 years?
A) the quality of the arguments
B) the number of strong arguments
C) the number of weak arguments
D) the total number of arguments
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