This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The makers of different over-the-counter pain relievers will be using product placement to market ... (Read 135 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 22, 2018
The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?
 
  a. being used by an actor on a primetime TV show
  b. different shelves at the drug store or supermarket
  c. posters and pamphlets in doctors' offices
  d. ads on the radio and TV

Question 2

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that
 
  a. when it is used, people don't try to defend themselves against the influence.
  b. it increases the frequency of exposure to ads.
  c. it makes the source appear more credible.
  d. it makes the source appear more likeable.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Harbringer

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: A


anshika

  • Member
  • Posts: 510
Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

ryhom

  • Member
  • Posts: 366
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Walter Thompson saw his assets evaporate during the stock market collapse in 1929. Desperate for ... Walter Thompson saw his assets evaporate during the stock market collapse in 1929. Desperate for ...
Semireclining position. Back supported and placement of bolster under the knees. Semireclining position. Back supported and placement of bolster under the knees.
Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product
Physiology of pain perception Physiology of pain perception
Use the product rule to find derivative Use the product rule to find derivative
Neutral neck positioning and placement of cervical collar for neck stabilization Neutral neck positioning and placement of cervical collar for neck stabilization
Video: Membrane Protein and Facilitated Transport (Passive Vs Active)

For a complete list of videos, visit our video library