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Author Question: The makers of different over-the-counter pain relievers will be using product placement to market ... (Read 155 times)

anshika

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on: Jun 22, 2018
The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?
 
  a. being used by an actor on a primetime TV show
  b. different shelves at the drug store or supermarket
  c. posters and pamphlets in doctors' offices
  d. ads on the radio and TV

Question 2

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that
 
  a. when it is used, people don't try to defend themselves against the influence.
  b. it increases the frequency of exposure to ads.
  c. it makes the source appear more credible.
  d. it makes the source appear more likeable.


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Harbringer

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: A


anshika

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

Joy Chen

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Reply 3 on: Yesterday
Wow, this really help

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