This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The makers of different over-the-counter pain relievers will be using product placement to market ... (Read 150 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 22, 2018
The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?
 
  a. being used by an actor on a primetime TV show
  b. different shelves at the drug store or supermarket
  c. posters and pamphlets in doctors' offices
  d. ads on the radio and TV

Question 2

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that
 
  a. when it is used, people don't try to defend themselves against the influence.
  b. it increases the frequency of exposure to ads.
  c. it makes the source appear more credible.
  d. it makes the source appear more likeable.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Harbringer

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: A


anshika

  • Member
  • Posts: 510
Reply 2 on: Jun 22, 2018
Excellent

olderstudent

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Various sites of referred pain. Various sites of referred pain.
Reconstruction Drawing of Trajan's Market Reconstruction Drawing of Trajan's Market
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
Proper placement of oropharyngeal airway. Proper placement of oropharyngeal airway.
Defense and counter defense. Defense and counter defense.
The functional role of pRB. The pRB protein product of RB1 The functional role of pRB. The pRB protein product of RB1
Video: Calvin Cycle Explained!

For a complete list of videos, visit our video library