This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The makers of different over-the-counter pain relievers will be using product placement to market ... (Read 164 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 22, 2018
The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?
 
  a. being used by an actor on a primetime TV show
  b. different shelves at the drug store or supermarket
  c. posters and pamphlets in doctors' offices
  d. ads on the radio and TV

Question 2

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that
 
  a. when it is used, people don't try to defend themselves against the influence.
  b. it increases the frequency of exposure to ads.
  c. it makes the source appear more credible.
  d. it makes the source appear more likeable.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Harbringer

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: A


anshika

  • Member
  • Posts: 510
Reply 2 on: Jun 22, 2018
Excellent

bdobbins

  • Member
  • Posts: 326
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

BP Cuff Placement over brachial artery BP Cuff Placement over brachial artery
Rivers Are a Product of Their Watersheds Rivers Are a Product of Their Watersheds
The Three Components of Pain The Three Components of Pain
Patellofemoral Pain Syndrome Patellofemoral Pain Syndrome
Common Types of Neuropathic Pain Common Types of Neuropathic Pain
Proprioreceptive reflex to a pain stimulus Proprioreceptive reflex to a pain stimulus
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library