This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If you are employed to advertise a product, according to the text, the first thing you should ... (Read 28 times)

JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
on: Jun 22, 2018
If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
 
  a. the quality of the product.
  b. whether people's attitudes toward the product are cognitively or affectively based.
  c. the cost of the product.
  d. whether the audience is likely to be motivated or not.

Question 2

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
 
  a. using cognitively based arguments.
  b. publicizing the problem of halitosis.
  c. having doctors endorse the product.
  d. using fear-arousal.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
Reply #2 on: Jun 22, 2018
Thank you


wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #3 on: Jun 22, 2018
No problem :)


« previous next »
 

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

There is no such thing as the African American family, any more than there is the Native American, ... There is no such thing as the African American family, any more than there is the Native American, ...
The paired-image subtraction technique, which is commonly employed in cognitive neuroscience. Here ... The paired-image subtraction technique, which is commonly employed in cognitive neuroscience. Here ...
Product & Process Influences - Sterile Products Product & Process Influences - Sterile Products
A close relationship between greenhouse gas emissions and a country’s gross domestic product A close relationship between greenhouse gas emissions and a country’s gross domestic product
Use the product rule to find derivative Use the product rule to find derivative
Excel hardware is introducing a new product on a new product line of capacity 800 units per ... Excel hardware is introducing a new product on a new product line of capacity 800 units per ...
Video: Febrile Seizure

For a complete list of videos, visit our video library