This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If you are employed to advertise a product, according to the text, the first thing you should ... (Read 43 times)

JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
on: Jun 22, 2018
If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
 
  a. the quality of the product.
  b. whether people's attitudes toward the product are cognitively or affectively based.
  c. the cost of the product.
  d. whether the audience is likely to be motivated or not.

Question 2

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
 
  a. using cognitively based arguments.
  b. publicizing the problem of halitosis.
  c. having doctors endorse the product.
  d. using fear-arousal.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
Reply #2 on: Jun 22, 2018
Thank you


wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #3 on: Jun 22, 2018
No problem :)


« previous next »
 

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

As with other groups, there is no such thing as the Latino family. Some Latino families speak little ... As with other groups, there is no such thing as the Latino family. Some Latino families speak little ...
The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007). The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
buffers commonly employed for biochemical studies buffers commonly employed for biochemical studies
The Police - Every Little Thing She Does Is Magic The Police - Every Little Thing She Does Is Magic
Text and drive Text and drive
To find the derivative use product rule To find the derivative use product rule
Video: Exercise and cardiac output & Definition of stroke volume

For a complete list of videos, visit our video library