This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: If you are employed to advertise a product, according to the text, the first thing you should ... (Read 23 times)

JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
on: Jun 22, 2018
If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
 
  a. the quality of the product.
  b. whether people's attitudes toward the product are cognitively or affectively based.
  c. the cost of the product.
  d. whether the audience is likely to be motivated or not.

Question 2

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
 
  a. using cognitively based arguments.
  b. publicizing the problem of halitosis.
  c. having doctors endorse the product.
  d. using fear-arousal.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


JGIBBSON

  • Hero Member
  • *****
  • Posts: 538
Reply #2 on: Jun 22, 2018
Thank you


wfdfwc23

  • Sr. Member
  • ****
  • Posts: 338
Reply #3 on: Jun 22, 2018
No problem :)


« previous next »
 

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ... Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ...
Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product
Maternity Nursing: An Introductory Text (Maternity Nursing: An Introductory Text Maternity Nursing: An Introductory Text (Maternity Nursing: An Introductory Text
Find the derivative using the product rule Find the derivative using the product rule
Trends in employed mothers with a child/children younger than 3 years of age Trends in employed mothers with a child/children younger than 3 years of age
The functional role of pRB. The pRB protein product of RB1 The functional role of pRB. The pRB protein product of RB1
Video: Integumentary Anatomy

For a complete list of videos, visit our video library