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Author Question: If you are employed to advertise a product, according to the text, the first thing you should ... (Read 62 times)

JGIBBSON

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on: Jun 22, 2018
If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
 
  a. the quality of the product.
  b. whether people's attitudes toward the product are cognitively or affectively based.
  c. the cost of the product.
  d. whether the audience is likely to be motivated or not.

Question 2

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
 
  a. using cognitively based arguments.
  b. publicizing the problem of halitosis.
  c. having doctors endorse the product.
  d. using fear-arousal.


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wfdfwc23

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


JGIBBSON

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Reply #2 on: Jun 22, 2018
Thank you


wfdfwc23

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Reply #3 on: Jun 22, 2018
No problem :)


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