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Author Question: If you are employed to advertise a product, according to the text, the first thing you should ... (Read 26 times)

JGIBBSON

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If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
 
  a. the quality of the product.
  b. whether people's attitudes toward the product are cognitively or affectively based.
  c. the cost of the product.
  d. whether the audience is likely to be motivated or not.

Question 2

Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by
 
  a. using cognitively based arguments.
  b. publicizing the problem of halitosis.
  c. having doctors endorse the product.
  d. using fear-arousal.



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wfdfwc23

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Answer to Question 1

Answer: B

Answer to Question 2

Answer: B





 

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