Author Question: Which of the following best describes the goals of persuasion? A) Attempting to get the audience ... (Read 124 times)

luvbio · **on:** Jun 23, 2018

Which of the following best describes the goals of persuasion?

A) Attempting to get the audience to purchase your product
B) Attempting to change an audience's attitudes, beliefs or actions
C) Presenting the audience with a choice
D) Using a neutral buffer to attract the people to the product
E) Using the indirect format to have people change their minds now, or at some point in the future

Question 2

When planning a persuasive message, which of the following is the least important consideration when considering the audience?

A) Who is my audience?
B) Where is my audience located?
C) How will the culture of the audience influence the message?
D) How might the audience resist?
E) What does the decision maker consider most important?

lauravaras · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Persuasionthe attempt to change an audience's attitudes, beliefs, or actions. Because persuasive messages ask audiences to give something of value (money in exchange for a product, for example) or take substantial action (such as changing a corporate policy), they are more challenging to write than routine messages.

Answer to Question 2

Answer: B
Explanation: B) The best persuasive messages are closely connected to your audience's desires and interests. Consider these important questions: Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?