With regards to persuasive messages in social media, the AIDA ...

[bobbie]

With regards to persuasive messages in social media, the AIDA approach is limited because it
 
  A) cultivates long-term relationships.
  B) focuses on one-time events.
  C) lacks persuasive elements.
  D) uses a multidirectional, conversational approach.
  E) seeks input and feedback from customers who don't understand marketing.

Question 2

Most persuasive messages combine
 
  A) truth and falsehood.
  B) current and very old evidence.
  C) logical and emotional factors.
  D) many major points all at once.
  E) demographics and psychographics.

[amandalm]

Answer to Question 1

Answer: B
Explanation: B) The AIDA approach essentially talks at audiences, not with them, and it focuses on one-time events, not long-term relationships. Therefore, a conversational approach is more suited to today's social media.

Answer to Question 2

Answer: C
Explanation: C) Emotional appeal gets your audience to care about your message. Logical factors appeal to whether or not the proposition makes sense and provides an advantage to the user. The balance of these two factors must be just right to be persuasive.

[bobbie]

Thank you

[amandalm]

Happy to help you