Caroline saw a believable advertisement that had a female ...

[debasdf]

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.
 a. attributions
  b. testimonials
  c. sales pitches
  d. vivid visuals
  e. mystery ads

Question 2

The best way for a salesperson to obtain good referrals is:
 a. to ask each prospect for a list of three to five names (leads).
 b. to ask each qualified prospect for a list of three to five names (leads).
 c. to ask the center of influence for referrals.
 d. to wait until a customer has had a chance to assess the salesperson's performance before asking for leads.
 e. avoid asking for referrals and wait for the customer to provide them voluntarily.

[chinwesucks]

Answer to Question 1

B

Answer to Question 2

d

[debasdf]

TYSM

[sailorcrescent]

Excellent