Author Question: Caroline saw a believable advertisement that had a female customer, who looked and talked just like ... (Read 59 times)

debasdf · **on:** Jun 28, 2018

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.
a. attributions
b. testimonials
c. sales pitches
d. vivid visuals
e. mystery ads

Question 2

The best way for a salesperson to obtain good referrals is:
a. to ask each prospect for a list of three to five names (leads).
b. to ask each qualified prospect for a list of three to five names (leads).
c. to ask the center of influence for referrals.
d. to wait until a customer has had a chance to assess the salesperson's performance before asking for leads.
e. avoid asking for referrals and wait for the customer to provide them voluntarily.