To identify the truly brand-loyal customer, ____ must be ...

[cabate]

To identify the truly brand-loyal customer, ____ must be measured.
 a. repeat purchase behavior
  b. repeat purchase behavior and preference
  c. preference
  d. brand association retrieval
  e. brand association retrieval and preference

Question 2

Concerning the job satisfaction of salespersons, research suggests that:
 a. frequent contact between sales managers and salespersons is instrumental to the job satisfaction of salespersons.
 b. unity of command appears to be a necessary prerequisite for high morale in the industrial sales force.
 c. salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor directs and monitors their activities.
 d. all of the above.
 e. (a) and (b) only.

[adammoses97]

Answer to Question 1

B

Answer to Question 2

c

[cabate]

Correct answers!

[adammoses97]

Great! Please up vote