To identify the truly brand-loyal customer, ____ must be measured.
a. repeat purchase behavior
b. repeat purchase behavior and preference
c. preference
d. brand association retrieval
e. brand association retrieval and preference
Question 2
Concerning the job satisfaction of salespersons, research suggests that:
a. frequent contact between sales managers and salespersons is instrumental to the job satisfaction of salespersons.
b. unity of command appears to be a necessary prerequisite for high morale in the industrial sales force.
c. salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor directs and monitors their activities.
d. all of the above.
e. (a) and (b) only.
Marine myths measured
Abundant cave art after about 30,000 years ago is evidence of the importance of symbolic behavior fo
Grieving behavior can have common expressions in different cultures.
It is important that parents repeat safety rules to preschoolers and monitor compliance with rules.
After all valves have been properly measured and adjusted as necessary, start the reassembly process ...
Essentials of Organizational Behavior, 13th Edition