To identify the truly brand-loyal customer, ____ must be measured.
a. repeat purchase behavior
b. repeat purchase behavior and preference
c. preference
d. brand association retrieval
e. brand association retrieval and preference
Question 2
Concerning the job satisfaction of salespersons, research suggests that:
a. frequent contact between sales managers and salespersons is instrumental to the job satisfaction of salespersons.
b. unity of command appears to be a necessary prerequisite for high morale in the industrial sales force.
c. salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor directs and monitors their activities.
d. all of the above.
e. (a) and (b) only.
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