To identify the truly brand-loyal customer, ____ must be measured.
a. repeat purchase behavior
b. repeat purchase behavior and preference
c. preference
d. brand association retrieval
e. brand association retrieval and preference
Question 2
Concerning the job satisfaction of salespersons, research suggests that:
a. frequent contact between sales managers and salespersons is instrumental to the job satisfaction of salespersons.
b. unity of command appears to be a necessary prerequisite for high morale in the industrial sales force.
c. salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor directs and monitors their activities.
d. all of the above.
e. (a) and (b) only.
Unique markings identify individual humpback whales.
Stages of Health Behavior Change
Examples of characteristics measured by palpation
Sample purchase order form.
A Listing of Repeat Units for 10 of the More Common Polymeric Materials
Doty's data show a very rapid drop in late adulthood in the ability to identify smells