Demographic and socioeconomic characteristics a. are easily ...

[imowrer]

Demographic and socioeconomic characteristics
 a. are easily gathered by researchers.
  b. represent attributes of people.
  c. are all easily verifiable.
  d. define consumer personality types.
  e. correlate highly with purchase intentions for specific brands.

Question 2

The relationship between involvement and perceived risk is
 a. inverse.
  b. direct.
  c. uncertain.
  d. very weak.
  e. U-shaped.

[scottmt]

Answer to Question 1

b

Answer to Question 2

B

[imowrer]

Thanks for the timely response, appreciate it

[yeungji]

Great answer, keep it coming