Author Question: Which of the following is a potential use of test marketing? a. To test the sales potential for a ... (Read 93 times)

yoooooman · **on:** Jun 28, 2018

Which of the following is a potential use of test marketing?
a. To test the sales potential for a new Colgate toothpaste.
b. To test variations in the marketing mix for an existing P&G detergent.
c. To test the sales potential for a new offer by the local telephone company.
d. To test the impact of a price increase on the perception of the product.
e. All of the above.

Question 2

Typically, the next step in consumer decision making after problem recognition is
a. external information search.
b. prepurchase intentions.
c. brand choice.
d. behavior.
e. internal information search.