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Author Question: Positive TV program content can affect advertising by a. increasing recall. b. positively affecting ... (Read 55 times)

Sportsfan2111

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  • Posts: 585
on: Jun 28, 2018
Positive TV program content can affect advertising by
 a. increasing recall.
  b. positively affecting encoding.
  c. transferring negative affect to the advertisement through a comparison with the programming content.
  d. increasing the number of associations with the brand schema.
  e. transferring positive affect to the advertisement.

Question 2

________ centers on the timely exchange of basic products for highly competitive market prices:
 a. Value-adding exchange
 b. Transactional exchange
 c. Collaborative exchange
 d. Marketing exchange
 e. None of the above


sierramartinez

  • Sr. Member
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  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

b


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