Humor appears to be more effective when consumers a. have a ...

[vicotolentino]

Humor appears to be more effective when consumers
 a. have a positive attitude toward a brand.
  b. are low in need for cognition.
  c. are in a negative mood.
  d. already have a distinct schema and associations for a brand.
  e. have a negative attitude toward a brand.

Question 2

CRM is a cross-functional process for achieving:
 a. personalized treatment for all customers.
 b. customer transactional relationships.
 c. a continuing dialogue with customers.
 d. supply market dynamism.
 e. none of the above.

[TDubDCFL]

Answer to Question 1

A

Answer to Question 2

c