Author Question: The attitudes of low-elaboration consumers are less resistant to attack from competitors because of ... (Read 30 times)

newyorker26

  • Hero Member
  • *****
  • Posts: 536
The attitudes of low-elaboration consumers are less resistant to attack from competitors because of all of the following reasons except that
 a. consumers do not critically evaluate message arguments.
  b. there is no affect attached to the attitude.
  c. consumers tend not to link the information in the message to their existing beliefs.
  d. consumers do not develop strong counterarguments to the message.
  e. consumers let their guard down and do not resist the message.

Question 2

Market-driven firms attempt to match their resources, skills and capabilities with particular customer needs that are not being adequately served.
 
 Indicate whether the statement is true or false



Sierray

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

B

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

For a complete list of videos, visit our video library