The attitudes of low-elaboration consumers are less resistant to attack from competitors because of all of the following reasons except that
a. consumers do not critically evaluate message arguments.
b. there is no affect attached to the attitude.
c. consumers tend not to link the information in the message to their existing beliefs.
d. consumers do not develop strong counterarguments to the message.
e. consumers let their guard down and do not resist the message.
Question 2
Market-driven firms attempt to match their resources, skills and capabilities with particular customer needs that are not being adequately served.
Indicate whether the statement is true or false
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