« previous next »

Author Question: Marketers can help change consumer attitudes in this major strategy: a. changing beliefs b. ... (Read 97 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Marketers can help change consumer attitudes in this major strategy:
 a. changing beliefs
  b. appealing to group beliefs
  c. appealing to the evaluative component
  d. adding new beliefs
  e. changing the speed at which individuals process information

Question 2

What type of target marketing strategy is best used when a firm finds that its capabilities are intrinsically tied to the needs of a specific market segment?
 a. Market specialization
 b. Product specialization
 c. Single segment targeting
 d. Mass market targeting
 e. Selective targeting


anyusername12131

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Major features of Homo erectus include increased brain size, an angular vault, and cranial superstru Major features of Homo erectus include increased brain size, an angular vault, and cranial superstru
The Major Subcortical Connections of the Hippocampal Formation The Major Subcortical Connections of the Hippocampal Formation
Language is the basis of human culture around the world. The past decade has seen major developments ... Language is the basis of human culture around the world. The past decade has seen major developments ...
Anterior view of major muscles. Anterior view of major muscles.
Normal change in sea level Normal change in sea level
The heart and its major blood vessels. Oxygen-rich blood is pumped from the lungs to the left The heart and its major blood vessels. Oxygen-rich blood is pumped from the lungs to the left
Video: Erythropoietin (EPO)

For a complete list of videos, visit our video library