Author Question: Capitol Brewing Inc's management is very concerned with declining sales of their major product, a ... (Read 60 times)

MirandaLo · **on:** Jun 28, 2018

Capitol Brewing Inc's management is very concerned with declining sales of their major product, a dark ale, and has
asked for help understanding the reasons. The most appropriate way to begin is with:
a. Causal research
b. Descriptive research
c. Exploratory research
d. Exploratory and causal research
e. Descriptive and causal research

Question 2

The brand personality framework includes all of the following personality types except
a. sincerity.
b. excitement.
c. competence.
d. sophistication.
e. authentic.