Capitol Brewing Inc's management is very concerned with declining ...

[MirandaLo]

Capitol Brewing Inc's management is very concerned with declining sales of their major product, a dark ale, and has
  asked for help understanding the reasons. The most appropriate way to begin is with:
 a. Causal research
  b. Descriptive research
  c. Exploratory research
  d. Exploratory and causal research
  e. Descriptive and causal research

Question 2

The brand personality framework includes all of the following personality types except
 a. sincerity.
  b. excitement.
  c. competence.
  d. sophistication.
  e. authentic.

[kusterl]

Answer to Question 1

c

Answer to Question 2

E

[MirandaLo]

Wow, this really help

[softEldritch]

Thanks for the timely response, appreciate it