Author Question: Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than ... (Read 128 times)

Engineer · **on:** Jun 28, 2018

Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than at the bottom). This is an example of ____ in marketing stimuli.
a. humor
b. affect
c. classical conditioning
d. novelty
e. operant conditioning

Question 2

The method of ethical reasoning that focuses on society as the unit of analysis and stresses the consequences of an
act on all those directly or indirectly affected by it is called the ________ approach:
a. Justice.
b. Pragmatic.
c. Utility.
d. Rights.
e. None of the above.