This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer ... (Read 222 times)

ghost!

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
 a. sponsorship marketing.
 b. charity sponsorship.
 c. cause-related marketing.
 d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
 a. a product with a low level of technical complexity.
 b. a high level of geographic concentration of customers.
 c. the manufacturer's desire to control the channel.
 d. the product's need for specialized knowledge, technical information, and regular service.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

LegendaryAnswers

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


ghost!

  • Member
  • Posts: 560
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

jackie

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Progression of changes leading to lung cancer Progression of changes leading to lung cancer
bladder cancer bladder cancer
Gastric cancer. In advanced stages of gastric cancer, malignant cells spread to form tumors in the l Gastric cancer. In advanced stages of gastric cancer, malignant cells spread to form tumors in the l
Cancer of testis Cancer of testis
Number of Mutations Associated with Specific Forms of Cancer Number of Mutations Associated with Specific Forms of Cancer
Video: B cells and antibodies

For a complete list of videos, visit our video library