Author Question: Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer ... (Read 152 times)

ghost! · **on:** Jun 28, 2018

Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
a. sponsorship marketing.
b. charity sponsorship.
c. cause-related marketing.
d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
a. a product with a low level of technical complexity.
b. a high level of geographic concentration of customers.
c. the manufacturer's desire to control the channel.
d. the product's need for specialized knowledge, technical information, and regular service.