When Yoplait Yogurt gives a portion of its profits to breast ...

[kamilo84]

When Yoplait Yogurt gives a portion of its profits to breast cancer research, it is using
 A) promotion.
  B) integrated marketing communications.
  C) charity marketing.
  D) charitable promotion.
  E) cause-related marketing.

Question 2

Privacy continues to be a hot topic in the world of direct marketing, and today many consumers are uneasy about the ways in which their personal information is being gathered and used.
 
 Indicate whether the statement is true or false

[ynlevi]

Answer to Question 1

E

Answer to Question 2

T

[kamilo84]

Thanks for the timely response, appreciate it

[covalentbond]

Gracias!