Author Question: When Yoplait Yogurt gives a portion of its profits to breast cancer research, it is using A) ... (Read 80 times)

kamilo84 · **on:** Jun 29, 2018

When Yoplait Yogurt gives a portion of its profits to breast cancer research, it is using
A) promotion.
B) integrated marketing communications.
C) charity marketing.
D) charitable promotion.
E) cause-related marketing.

Question 2

Privacy continues to be a hot topic in the world of direct marketing, and today many consumers are uneasy about the ways in which their personal information is being gathered and used.

Indicate whether the statement is true or false