Author Question: Marketers can use ____ to uncover consumers' needs, asking consumers to interpret a set of ... (Read 128 times)

cabate · **on:** Jun 28, 2018

Marketers can use ____ to uncover consumers' needs, asking consumers to interpret a set of relatively ambiguous stimuli.
a. scanner data
b. observation
c. indirect techniques such as interpreting ambiguous stimuli
d. physiological measurements
e. toe scans

Question 2

Marketing research firms that collect certain information on a regular basis which they then sell to interested clients
are involved in what kind of research?
a. Syndicated
b. Subscription
c. Institutional
d. Licensed
e. Copyrighted