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Author Question: Marketers can use ____ to uncover consumers' needs, asking consumers to interpret a set of ... (Read 68 times)

cabate

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Marketers can use ____ to uncover consumers' needs, asking consumers to interpret a set of relatively ambiguous stimuli.
 a. scanner data
  b. observation
  c. indirect techniques such as interpreting ambiguous stimuli
  d. physiological measurements
  e. toe scans

Question 2

Marketing research firms that collect certain information on a regular basis which they then sell to interested clients
  are involved in what kind of research?
 a. Syndicated
  b. Subscription
  c. Institutional
  d. Licensed
  e. Copyrighted



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AaaA

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Answer to Question 1

C

Answer to Question 2

a




cabate

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


kjohnson

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Reply 3 on: Yesterday
Gracias!

 

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