Author Question: Sam enters a new restaurant and finds it dimly lit and nicely furnished with soft music playing in ... (Read 37 times)

shofmannx20 · **on:** Jun 28, 2018

Sam enters a new restaurant and finds it dimly lit and nicely furnished with soft music playing in the background. He immediately lowers his voice to a hush and uses his best table manners. This is an example of the cognitive response of:
A) pleasure.
B) peacefulness.
C) symbolic meaning.
D) beliefs.
E) categorization.

Question 2

Firms focused on a single market segment use which of the following approaches?
A) multisegment approach
B) permission marketing approach
C) mass customization approach
D) homogenous marketing approach
E) market concentration approach