Sam enters a new restaurant and finds it dimly lit and nicely ...

[shofmannx20]

Sam enters a new restaurant and finds it dimly lit and nicely furnished with soft music playing in the background. He immediately lowers his voice to a hush and uses his best table manners. This is an example of the cognitive response of:
 A) pleasure.
  B) peacefulness.
  C) symbolic meaning.
  D) beliefs.
  E) categorization.

Question 2

Firms focused on a single market segment use which of the following approaches?
 A) multisegment approach
  B) permission marketing approach
  C) mass customization approach
  D) homogenous marketing approach
  E) market concentration approach

[l.stuut]

Answer to Question 1

E

Answer to Question 2

E

[shofmannx20]

Thanks for the timely response, appreciate it

[kishoreddi]

Gracias!