This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: All of the following are broad categories of communication tools that make up the communications mix ... (Read 207 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
All of the following are broad categories of communication tools that make up the communications mix except:
 A) personal selling.
  B) sales promotion.
  C) personal letters.
  D) advertising.
  E) publicity and sponsorships.

Question 2

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
 A) The manager must look beyond the firm's current product offerings.
  B) The manager must find ways to connect the firm's strengths to its opportunities.
  C) The manager must strive to convert weaknesses into strengths.
  D) The manager must attempt to minimize the firm's limitations.
  E) The manager must find ways to transform key threats into strengths.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

brbarasa

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

E


fox

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you :)


brbarasa

  • Sr. Member
  • ****
  • Posts: 308
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

Famous people who died from poisoning or drug overdose include, Adolf Hitler, Socrates, Juan Ponce de Leon, Marilyn Monroe, Judy Garland, and John Belushi.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

An assortment of brushes and other tools are used to groom a horse An assortment of brushes and other tools are used to groom a horse
Communication with non-english speaking patients Communication with non-english speaking patients
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Make a note of the reading on the gauge after the first “puff,” which indicates the first ... Make a note of the reading on the gauge after the first “puff,” which indicates the first ...
Electrophoresis gel in a densitometer. SPE densitometry showing polyclonal gammmopathy with a broad ... Electrophoresis gel in a densitometer. SPE densitometry showing polyclonal gammmopathy with a broad ...
Should Parents Make Their Own Baby Food? Should Parents Make Their Own Baby Food?
Video: Transcription - Introns and exons

For a complete list of videos, visit our video library