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Author Question: The array of communication tools available to marketers including advertising, personal selling, ... (Read 105 times)

tsand2

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  • Posts: 520
on: Jun 28, 2018
The array of communication tools available to marketers including advertising, personal selling, publicity, sales promotions, and sponsorships are called:
 A) the communication mix.
  B) the communication strategy.
  C) the impersonal sources.
  D) face-to-face sources.
  E) the noncommunication strategy.

Question 2

In terms of SWOT analysis, when does a strength become a capability of the firm?
 A) when the strength can be tied to satisfying a customer need
  B) when the strength cannot be copied by competitors
  C) when the strength stands alone without any corresponding weaknesses
  D) when the strength can be connected to a second strength
  E) when the strength can be supported by sufficient resources


shewald78

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

A


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