The array of communication tools available to marketers including advertising, personal selling, publicity, sales promotions, and sponsorships are called:
A) the communication mix.
B) the communication strategy.
C) the impersonal sources.
D) face-to-face sources.
E) the noncommunication strategy.
Question 2
In terms of SWOT analysis, when does a strength become a capability of the firm?
A) when the strength can be tied to satisfying a customer need
B) when the strength cannot be copied by competitors
C) when the strength stands alone without any corresponding weaknesses
D) when the strength can be connected to a second strength
E) when the strength can be supported by sufficient resources
more tools
A hair is an array of many α-keratin filaments, made up of the substructures
The lemurs rediated into a variety of forms, including the sifaka.
All living apes possess rotating, suspensory shoulders, including humans.
The Masses, a leading Socialist magazine, featured drawings by artists, including John Sloan, as wel
Therapeutic Communication Skills