Author Question: The advantage of a salesperson using e-mail to communicate with a buyer is that: A) e-mails are more ... (Read 111 times)

jhjkgdfhk · **on:** Jun 28, 2018

The advantage of a salesperson using e-mail to communicate with a buyer is that:
A) e-mails are more personal than telephone calls or office visits.
B) mass communications can be sent out to all customers and prospects.
C) buyers are obligated to respond, otherwise their e-mail accounts are blocked.
D) there is no scope for misunderstandings between a buyer and seller.
E) e-mails are the only way for a buyer and seller to have immediate contact with each other.

Question 2

Business marketers should base their pricing decisions primarily on cost and competitive considerations.

Indicate whether the statement is true or false