Author Question: Manufacturers who wish to strengthen the dependence that channel members have on them could: A) ... (Read 224 times)

KimWrice · **on:** Jun 28, 2018

Manufacturers who wish to strengthen the dependence that channel members have on them could:
A) increase commissions.
B) encourage channel members to carry the firm's full product line.
C) increase promotion to enhance the profitability of channel members.
D) all of the answer choices.
E) both encourage channel members to carry the firm's full product line and increase promotion to enhance the profitability of channel members.

Question 2

The compensation provided to industrial channel members should reflect:
A) the length of service of the channel member.
B) the nature of the marketing tasks performed by the channel member.
C) the loyalty of the channel member.
D) the amount of market potential available in the territory.
E) all of the answer choices.