The need to employ more than one type of industrial channel of distribution arises as a result of:
A) different target markets sought by the firm.
B) a geographically concentrated market.
C) different marketing tasks associated with different products produced by the firm.
D) both a different target markets sought by the firm and different marketing tasks associated with different products produced by the firm.
E) all of the answer choices.
Question 2
The most appropriate channel of distribution for an industrial product is:
A) direct.
B) indirect.
C) one that relies on the firm's sales force.
D) a combination of direct and indirect.
E) dependent upon a host of product, company, market, and competitive conditions.
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