If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:
A) increase the importance of the attribute to customers.
B) increase the difference between the competition and the firm's brand.
C) convert this determinant attribute into a non-determinant one.
D) all of the answer choices
E) both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.
Question 2
St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.
A) primary
B) star
C) dominant
D) determinant
E) focal
Artist's rendition of the view from a hypothetical airless planet orbiting Alpha Centauri A
Lungs: RUL = Right Upper Lobe, RML = Right Middle Lobe, RLL = Right Lower Lobe, LUL = Left Upper Lob
Schematic view of a replication fork
Posterior view of muscles of the human body
Sagittal section, medial view of the pons