If organizational buyers view a particular attribute as being ...

[Caiter2013]

If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:
 A) increase the importance of the attribute to customers.
  B) increase the difference between the competition and the firm's brand.
  C) convert this determinant attribute into a non-determinant one.
  D) all of the answer choices
  E) both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.

Question 2

St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.
 A) primary
  B) star
  C) dominant
  D) determinant
  E) focal

[Bigfoot1984]

Answer to Question 1

E

Answer to Question 2

D

[Caiter2013]

TYSM

[duy1981999]

Gracias!