Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:
A) simple modified rebuy.
B) complex modified rebuy.
C) casual purchases.
D) routine low priority purchases.
E) specialty purchases.
Question 2
Categorical measures are used to:
a. Measure awareness
b. Measure attitudes
c. Group respondents or objects
d. Count the number of cases that fall into various response categories
e. All of the above
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