Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market?
A) Personal selling is the dominant promotional tool.
B) Trade advertising and direct-mail advertising reinforce personal selling.
C) Price is the central force in marketing strategy.
D) All of the answer choices.
E) Both personal selling is the dominant promotional tool and trade advertising and direct-mail advertising reinforce personal selling.
Question 2
Which type of the basic types of research is typically carried out by means of a survey?
a. Descriptive
b. Causal
c. Exploratory
d. All of the above
e. B and C
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