Unilever's Dove brand of soap's advertising campaign called Real ...

[Alygatorr01285]

Unilever's Dove brand of soap's advertising campaign called Real Beauty that showed women of all shapes, sizes, ages, and appearances and proclaimed them beautiful is a good example of what type of advertising?
 a. emotional creative style
 b. generic style
 c. resonant advertising
 d. transformational advertising

Question 2

In order for salespeople to be able to deliver complete comparative product information in sales presentations they must possess:
 a. assertiveness
  b. adaptability
  c. competitor knowledge
  d. trust
  e. customer knowledge

[cascooper22]

Answer to Question 1

c

Answer to Question 2

C

[Alygatorr01285]

Thank you

[cascooper22]

No problemo