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Author Question: Unilever's Dove brand of soap's advertising campaign called Real Beauty that showed women of all ... (Read 88 times)

Alygatorr01285

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on: Jun 28, 2018
Unilever's Dove brand of soap's advertising campaign called Real Beauty that showed women of all shapes, sizes, ages, and appearances and proclaimed them beautiful is a good example of what type of advertising?
 a. emotional creative style
 b. generic style
 c. resonant advertising
 d. transformational advertising

Question 2

In order for salespeople to be able to deliver complete comparative product information in sales presentations they must possess:
 a. assertiveness
  b. adaptability
  c. competitor knowledge
  d. trust
  e. customer knowledge


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cascooper22

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

C


Alygatorr01285

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Reply #2 on: Jun 28, 2018
Thank you


cascooper22

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Reply #3 on: Jun 28, 2018
No problemo


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