This topic contains a solution. Click here to go to the answer

Author Question: Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer ... (Read 155 times)

ghost!

  • Hero Member
  • *****
  • Posts: 560
Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
 a. sponsorship marketing.
 b. charity sponsorship.
 c. cause-related marketing.
 d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
 a. a product with a low level of technical complexity.
 b. a high level of geographic concentration of customers.
 c. the manufacturer's desire to control the channel.
 d. the product's need for specialized knowledge, technical information, and regular service.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

LegendaryAnswers

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

c

Answer to Question 2

a




ghost!

  • Member
  • Posts: 560
Reply 2 on: Jun 28, 2018
:D TYSM


TheDev123

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Excellent

 

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

For a complete list of videos, visit our video library