Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the ...

[ghost!]

Yoplait Yogurt's Save Lids to Save Lives promotion benefiting the Susan G. Komen Breast Cancer Foundation is an example of:
 a. sponsorship marketing.
 b. charity sponsorship.
 c. cause-related marketing.
 d. proactive MPR.

Question 2

A factor that would ordinarily result in a longer marketing channel is:
 a. a product with a low level of technical complexity.
 b. a high level of geographic concentration of customers.
 c. the manufacturer's desire to control the channel.
 d. the product's need for specialized knowledge, technical information, and regular service.

[LegendaryAnswers]

Answer to Question 1

c

Answer to Question 2

a

[ghost!]

YES! Correct, THANKS for helping me on my review

[epscape]

Thanks for the timely response, appreciate it